Why an advertiser rejects a video: a practical checklist
Identify the failed requirement, inspect the final publication and correct the cause before repeating a batch.
By the getcliper editorial team · Updated:
Ask for the specific requirement
If a video is rejected, first establish whether the issue is topic, platform, audience, banner or submission timing. Request a timecode, example frame or the relevant clause. Save the response with the project before changing several unrelated settings.
Rebuilding the entire layout may waste time when the actual problem is a link or reporting period. Ask whether the correction requires a new publication or only an updated file. Follow that process instead of assuming every rejection has the same remedy.
Compare the brief and banner version
Find the conditions you followed. Check the current approved design, allowed topic, platform and deadlines. When working with several advertisers, make sure you did not choose another campaign’s template or use an old version of the banner.
A convenient editor scale cannot substitute for a required visible area. Transparent margins can make file dimensions different from visible advertising. Compare the finished frame with the agreed example, especially when the brief measures the banner’s share of the video.
Inspect the full display interval
The banner must remain within the video’s duration and stay visible for the required time. Check its beginning, middle and ending. Captions, titles or another layer should not cover it. Recheck timecodes after shortening the clip.
Download the final MP4 and compare it with the published version. Similar filenames do not prove that the most recent export was uploaded. Inspect the actual public video rather than relying on a correct-looking frame in the editor.
Check the publication and report
Open the direct link as an ordinary viewer. Review visibility, description and required advertising information. Check the counting period, requested metric, recording date and submission deadline. Accepted views can differ from the public counter.
An automated check does not confirm campaign budget or every acceptance condition. Give the reviewer the link, file version, timecode and description of your correction. Once resolved, update the template or checklist and inspect other files that may share the same mistake.
Try the workflow on one clip
Explore the sample editor first. Check the plan for your own source and current campaign terms before advertising.
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